IOTA Brow Fix

Imagine waking up in the morning, doing your make up, brushing your brows into their perfect position. 

HOW TO:

Step 1: Brush the IOTA BROW FIX formula through your brows.
Step 2: Wait a few seconds and then brush into shape with secret hidden brush! DONE!
PS. The hidden brush is detachable so you can clean it easily!

INGREDIENTS:

Water, glyceryl stearate, propylene glycol, polyquaternium-10, PVP, Peg-20 Stearate, polysorbate 20, polyethylene, Microcrystalline Wax, Phenoxyethanol.
LETS BREAK DOWN THAT LIST:

Water: H20 baby, just straight up water
Glyceryl Stearate: A natural, plant derived fatty acid which hydrates.
Propylene Glycol: Another hydrating ingredients which draws water in and hold it. It’s plant based and considered a clean ingredient.

polyquaternium 10: Helps condition the hairs. Its a synthetic ingredient which is derived from cellulose (a type of sugar)

PVP: This is what gives Brow fix its allll day hold. Great news its water-based, so it rinses out when you wash your face.

Peg-20 Stearate: A naturally occurring fatty acids which softens the hair

Polyethylene: Is a type of wax which, you guessed it, helps hold the hairs in place.

Microcrystalline Wax: Works with polyethylene to hold your brows in place. Its much more flexible and light weight than most waxes, plus it repels water: meaning you can sweat and your brows wont move.

Phenoxyethanol.: This little guy helps stop bacteria from growing in your brow fix.